KidZui Research Finds 86% of Parents Say Internet Increases Curiosity in Kids

96% of Parents Think Children Should Experience the Internet Early
Marketwire, March 27, 2009

SAN DIEGO, CA--(Marketwire - March 27, 2009) - Research conducted by KidZui, The Internet for Kids (www.kidzui.com), reveals that safe, free exploring of the Internet increases curiosity in children. To celebrate its one-year anniversary, KidZui compiled statistics on how kids use its service and surveyed parents' feedback about kids and the Internet. The results were illuminating: 86% of parents surveyed said that using the Internet increased their kids' curiosity and desire to learn. KidZui user behavior supports parents' impressions. The average 5 to 9-year-old child visits a staggering 135 different Web sites a month using KidZui, versus just three to five sites before using the service, when Web surfing was highly restricted by anxious parents.*

KidZui surveyed 1,000 parents whose children use KidZui to gain insight into the impact of the Internet on their kids. User statistics and top search terms were drawn from the last 12 months of KidZui usage.

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